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Iludi Design
Our mission was to consolidate and express the creative and avant-garde identity of Iludi and its founders. Starting with detailed research among the public and a clear definition of personality and positioning, we developed a strategic plan with the aim of communicating the new stage of the brand, in celebration of its 10 years of existence.
Services
Research, Strategy, Positioning, Semiannual Planning, Visual Identity Redesign
Segment
Furniture and Design Objects
Redesigning the future
The entire redesign process took place from the inside out, with attentive listening to interviewees during the research phase and focusing on the essence of the brand during the development of positioning and strategy.
LOGO DESIGN: LUIZ ABREU
REDESIGN: TARCILA ZANATTA, MATHEUS LUFIEGO
Objects that tell stories from everyday life.
New phase, new shapes
During consolidation, we explored the ways in which the brand is recognized to add new elements to the communication system, bringing modular graphics and refreshing colors that reflect the new moment.
Brand message
We brought the tagline back to the center of the narrative, creating versatile graphics that were easy to apply. From creations for social media to packaging, every detail was carefully considered to ensure more fluid and optimized management.
To ensure uniform application across all media, from physical to digital, we provide the client with a comprehensive Brand Guidelines Guide, tracking new elements implemented.
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